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Today, websites come in many shapes and forms. Some having brilliant design and branding while others have great engaging content. But does your website has the right presentation for mobile users? The users who landed on your website through desktop turn away when clicking your email invites on mobile. Library and media content files are taking longer and display differently when faced with challenge of smaller screen size. You will eventually realize your website’s brand identity isn’t projecting the same branding as you thought it would on mobile. It is estimated that web usage on mobile is around 53% whereas desktop is around 47%, with more percentage increase in favor of mobile for coming years.

So what are common problems seen on today’s websites. Well mobile versions of websites are often reported to have compatibility issues; sometimes, the content is not engaging enough. The website loads slowly on mobile, and is it indexed for mobile-first indexing? Moreover, Does screen size matter? Let’s debunk some of the myths below:

1. Mobile version website structure is complicated

Desktop and mobile website navigation differ for both users. Since mobiles have limited screen sizes, their users usually skip to the bottom of the page instantly to get a feel its length. Having a mobile footer on your website does not hurt. Therefore, mobile websites should be structured on a limited range to allow visitors to scroll to the bottom of the site seamlessly. Page content should not overwhelm the user; rather, it should display the categories or buttons for browsing.

2. Unengaging Page content

Users browse the mobile version of a website differentially as compared to a desktop site. The difference is that desktop websites can contain a dense text that may not engage mobile users. To address this problem, it is recommended to assign a separate page for each of your content to keep the user from being overwhelmed. The dense text can alternatively be substituted with engaging pictures to make your website more mobile-friendly. To resolve this, the “Google Mobile friendliness tool” is your best bet.

3. Mobile Webpage Functionality

Mobile version websites can be sloppy, causing the visitors to frustrate over zooming issues, double-tapping functionality, and pinch function. Therefore, it is recommended to make sure that the zooming feature should read an essential piece of your website content. You won’t need any superfluous text, and you need to substitute text with swipe-enabled pictures. Choosing an optimum font size for mobile browsing can do wonders for ayou. Moreover, use Accelerated Mobile Pages, aka AMP tool, which can generate content with faster loading speed fit for your mobile-friendly version.

4. Cross-platform compatibility issues

Users tend to browse products on mobile version website, while they proceed for purchasing on desktop version of website. So, its recommended that mobile transient from mobile version to desktop version should be seamless and user friendly. Don’t make the users insert the data and login info again when they switch from mobile to desktop version website. In order to save the user’s time, a mobile site should store user info, and when he logins to desktop version websites, his info should be there to ensure a smooth process.

5. Cluttering

Mobile version websites have limited spaces. You may have started your mobile site with a simple banner and the main message. But, after some years you can have dozens of windows and popups that can distract the new customers from viewing your main message, Therefore, you need to get set your priorities straight, the most important page of your website, “homepage’ should not necessarily contain all of the info and content. Smart content will give you the customers so, its recommended to guide your visitors to various parts of the website.

It goes with saying that visitors use mobile and desktop websites differently. They have different scrolling needs. Mobile sites usually have limited space, so we need to make the most of it by including smart and engaging content.

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